Basecamp Imperial Pilsner is Almanac’s latest fresh beer release, and is the first Almanac can to be included in the Lazy Dog Beer Club. Each quarter Lazy Dog Restaurants release a themed pack of limited edition beers. We were tapped to create a label design for their Bushcraft themed set, taking the subject of the outdoors and camping as the inspiration for the design.
The latest addition to Almanac’s core line of year round beers is True Kölsch. As a classic beer style, we wanted this label to take on a timeless, understated appeal. We found that the combination of white, gold, and navy leant the packaging that classic bright and minimal feel of beers of the past. Check out True Kölsch wherever Almanac beers are sold. Photography by Almanac Beer Co.
We love designing labels for all of the limited, special edition beers that Almanac creates, but we also love the beers that are most likely to find a home in a bottle shop near you. That’s why we’re happy to introduce Almanac’s new line of 16oz fresh beers that will be available year round, and with nationwide distribution. LOVE Hazy IPA, LOUD! Hazy DIPA, and VIBES Pilsner. Printed on metallized label stock, these super sparkly cans also contain a not-so-hidden word inside each geometric pattern. You can also try these new beers on draft at Almanac’s two bay area taprooms.
Fresh Beer Series
LOVE Hazy IPA
LOUD! Hazy DIPA
Almanac’s latest release, Side Hustle Hazy IPA, continues our experimentation with metallized printing stock, giving this label a wraparound 70s era golden shimmer. Side Hustle is also the first of Almanac’s rotating hops series, so we also had fun creating a new icon for the labels - a call to check the bottom of the can for the seasonal selection of hops in the current batch. Check out a few photos fresh from the canning line below.
In addition to their barrel aged beers, Almanac continues to churn out delicious hazy IPAs including their latest, Unfiltered Opinion. Taking a cue from the Mosaic variety of hops in the brew, we approached the label with our take on a modern mosaic pattern. Unfiltered Opinion joins the ranks of our previous Almanac IPA releases - New Taproom Smell IPA and Don’t Call It Frisco Double IPA.
For Almanac’s latest release, Craft Pilsner, a staple of their year-round lineup of beers, we wanted to create a classic design paying homage to the topography of the Bay Area. In addition to the cartographic pattern, we also experimented with printing on a metallized label to achieve the copper accents on the can. Look for Craft Pilsner sailing to stores now and more metallic everything on future Almanac packaging.
The latest IPA release from Almanac is their Don’t Call It Frisco Double IPA. To commemorate the beer and the city of its origin, we created a label illustration depicting San Francisco residents spanning the history of the city. To go along with the beer, Almanac also released a t-shirt featuring the characters from the label. Both are available at Almanac’s two Bay Area locations.
"Don’t Call it Frisco 16oz Cans! Check out the full wrap label for this dry special hop bomb, wrapped in an illustrated history of San Francisco residents and epochs, each contributing to our favorite city’s unique character. Brought to life by the pixel-pushers at DKNG Studios, we can’t wait to share this incredible DIPA with you. Brewed with an irresponsible amount of hops, Don’t Call It Frisco! is our locals-only lupulin bomb. This impossibly fresh Double IPA is made to be enjoyed within days of packaging. A simple malt base provides the liquid canvas for a double dry-hop of Citra and Galaxy hops, producing aromas of passionfruit, grapefruit, stone fruit, and lemongrass. Call it fresh, call it hoppy, juicy or dank—just Don’t Call It Frisco!"
Almanac continues to roll out new beer from their brand new Alameda brewery, and next up is their Dynamo Donut Imperial Stout made with real donuts. We were inspired by the ingredients and featured them on a bright, multicolored label. Dynamo Donut Imperial Stout is now available at both Almanac locations in the Bay Area while they last.
"Wrapped in this gorgeous pop-art label from DKNG Studios, this decadent pastry stout comes by its pastry-ness authentically: with a baker’s dozen donuts in the mash. Fun fact: we had to do special paperwork with the Feds to get “Donuts” listed as an official beer ingredient. Taste this amazing stout in 16 oz cans on Friday when 16 oz cans release in San Francisco & Alameda. Dynamo Donut Imperial Stout is a beer inspired by a donut. An amazing, handmade, yeast-fermented donut, laden with real maple syrup and crispy bacon, to create the perfect balance of sweet and savory flavors. With a box of breakfast inspiration in hand, we combined cherrywood smoked malt, maple sugar, freshly roasted coffee, and vanilla beans to make something truly decadent. The result is an inky, rich beer, that pairs perfectly with breakfast or dessert."
Almanac cans are back! We’re excited to share the first label we designed for Almanac’s new line of 16 oz. cans, which also happens to be the first beer ever canned at their new Alameda brewery! The label shares its artwork with the soon to be installed mural that will grace the walls of the brewery, and features the entire Bay Area along with some unexpected landmarks and visitors.
“The label on our New Taproom Smell IPA features a DKNG-designed mural that will soon adorn our Alameda taproom wall. It's a fantastical 3D homage to the Bay Area and our proud new home on the island of Alameda in the East Bay. We wanted a bright, colorful and humorous backdrop for what we hope will be many years of great beer and great conversation shared among families and friends in our new home. You'll see iconic references to the area like the Oakland Bay Bridge, San Francisco Ferry Plaza Building, Port of Oakland, East Bay hills and Alameda Naval Base. And if you look closely, you just might notice a few of Damian and Jesse's personal creative flourishes inserted throughout. Yes, we are sci-fi and fantasy geeks. DKNG once again brought our creative vision masterfully to life!”
Last year we had the opportunity to design a series of limited edition fresh beer bottles for San Francisco's Almanac Beer Co. Almanac's "Farm to Barrel" process takes advantage of local, seasonal ingredients and has landed them on the map as one of the fastest growing breweries on the west coast. We were thrilled to work with Almanac again on their first venture into canned beer. Each beer's isometric illustration focuses on part of the beer making process - from the orange groves and wheat fields of California, to the brewery, and the city of San Francisco itself. Almanac's Fresh Beer cans are now available in Whole Foods stores throughout California and coming soon to a state near you.
"I first partnered with Nathan and Dan on the design and branding of our 22oz Fresh Beer Limited product line back in 2015. The rollout was very successful and the response to the new branding was intense and immediate. We were onto something. For 2016, we had an exciting new canned six-pack lineup coming out, so I figured it was a great opportunity to expand on our prior success and further evolve the visual language we had developed.
I wanted the cans to be bold, inviting and contemporary—but I also wanted to honor the long legacy of iconic beer brands that came before us. I couldn't be happier with the results. Nathan and Dan crushed my expectations and based on the early response, I think we're going to have another rousing success in our hands."
Co-Founder / CEO
Almanac Beer Co.
"Almanac’s Craft Pilsner is a crisp, dry-hopped lager that provides a West Coast twist on the traditional German style. Citra, Mosaic, Simcoe, and Mandarina Bavaria hops provide a melon and citrus nose backed by 100% Pilsner malt. This beer is crushable, always begging for another sip and pairs well with sushi, outdoor grilling and tames spicy Thai and Mexican dishes."
San Francisco IPA
"This West Coast IPA features an explosive aroma of citrus, tropical fruit and dankness from a blend of Citra, Mosaic, Simcoe, Hallertau Blanc and El Dorado hops. Intensely hoppy without overt bitterness, a light malt backbone balances this IPA, giving it a clean finish and making it a beer to be enjoyed again and again. Inspired by San Francisco but brewed to be enjoyed everywhere. Enjoy with super burritos, hangtown fry, and rich copping."
"This California spin on a saison highlights tropical and floral aromas. An expressive fermentation provides hints of pineapple and white pepper, while a dry-hop of Mosaic and Hallertau Blanc doubles down on tropical aromas of mango and passionfruit. Enjoy this aromatic farmhouse ale with earthy mushroom dishes, funky washed-rind cheeses and al pastor street tacos."
"Mandarina’s tart and citrusy profile makes it the perfect beer for warm, sunny days. The combination of crisp tartness, tangerines and the citrus aromas of Mandarina Bavaria and Citra hops puts this farmhouse ale’s fruity aroma over the top. Pair this summer sipper with a day at the beach, fresh seafood and citrus-infused desserts."
Behind The Scenes
What began as rough ideas and initial sketches (see below) eventually transformed into ink swatches, box mockups, press checks, and finally canning and boxing of the finished product. For more insight into the process, check out our appearance on the Adventures in Design podcast episode 395 (player below).