The latest addition to Almanac’s core line of year round beers is True Kölsch. As a classic beer style, we wanted this label to take on a timeless, understated appeal. We found that the combination of white, gold, and navy leant the packaging that classic bright and minimal feel of beers of the past. Check out True Kölsch wherever Almanac beers are sold.
A few years ago we had the pleasure of spending a few days in Memphis for the Creative Works conference, so we were excited to be invited back for their first ever Skill Camp, to lead a two-day immersive workshop covering our entire poster design and illustration process. It was a bit daunting to plan for a longer format session, but it was a fun challenge and even more fun to see the participants’ projects come to life over the course of the two days. We were blown away by the work that came out of the workshop and are thrilled to share some of the projects that were created here on the blog. Thanks to Josh and all of our students for making this a truly unforgettable and incredibly rewarding trip!
The much anticipated followup to our original Nectarine Cobbler beer label, for Almanac’s Fruit Cobbler, a whole bunch of larger than life blueberries joined the fun, and we also added new metallic elements to the label giving it some extra shimmer. With much of our packaging work sticking to aluminum cans, it was fun to revisit one of our favorite bottle shapes for this barrel aged sour.
We don’t often dip our toes into the country music world but when we do it’s always a fun ride. This was the case for a recent set of posters we created for Eric Church’s two-night stop in Toronto, Canada as part of his Double-Down Tour. We decided to run with the gambling theme and create a set of classic casino slot machines, but with lots of Eric and Canada specific references thrown in.
Each poster is a 12” x 24” four color screen print on French Kraft-Tone Manilla Yellow 100lb cover stock. Each poster has a super limited artist edition of 50 pieces. Check out our initial sketch below along with closeup photos of the finished prints and a time-lapse video documenting our design process. You can also get a look at the “Chief” poster that was available exclusively at the show. The Eric Church Toronto posters go on sale on Tuesday, March 12, at 10am PST in the DKNG Store.
Chief Merchandise Poster
Initial Concept Sketch
Close Up Shots
We’re excited to announce that DKNG will be returning to Memphis this spring for an immersive two-day vector illustration workshop at the Creative Works Skill Camp! Join us on April 4-5 for an intimate, in-person workshop detailing our poster illustration and design process, from concept development through final execution. The workshop includes 16 hours of instruction along with keynote talks each night. The workshop is limited to only 30 participants so sign up now to reserve your spot!