Of all the Almanac Beer Co. projects we’ve had the pleasure of taking on, perhaps the most exciting has been getting to create a large-scale mural for their new brewery in Alameda, CA. Almanac’s founders asked us to create an isometric scene (similar to our previous can illustrations) that was evocative of a map of the bay area, bridging their two homes of San Francisco and Alameda, while also infusing the design with lots of little easter eggs, paying tribute to some of their favorite pop culture icons. See if you can spot them all including Ren & Stimpy, Star Trek, Star Wars, Lord of the Rings, Rick & Morty, Monty Python, and Firefly.
The mural itself is a 40’ x 17’ behemoth, installed by the great team at Sterling Graphics in San Francisco. After considering both hand-painted and decal applications, the shear size and detail of the artwork led to the wallpaper style decal approach as the best option. You can see a video of the installation process below, along with our initial sketch and photo of the finished artwork, but we highly recommend stopping by the brewery to enjoy the mural in-person, paired with a cold pint.
Initial Concept Sketch
DKNG recently had the opportunity to take on a project that was a first for us…mural design. The challenge was to develop a multi-panel mural for Almanac Beer Co.’s new San Francisco taproom that tied into their existing brand, while also complimenting the new space without overpowering it. The solution turned out to be two separate murals - a large abstract mural featuring the Almanac logo, and a smaller, more detailed mural, featuring an isometric cityscape that incorporated both the Mission district of San Francisco where the taproom is located, along with existing Almanac branding and iconography from their fresh beer series. The murals also incorporate the color palette of the space including the natural wood tones of the bar and seating as well as the blue-gray tones of the hand-finished plaster walls.
Check out our initial sketches for the murals below along with photos of the finished taproom. We also created a time-lapse process video of the awesome team from New Bohemia Signs painting the murals by hand. Their team of four sign painters spent six long days hand painting every inch of the murals! The Almanac San Francisco Taproom is now open at 2704 24th Street.