In recent years we’ve had the pleasure of working with Outside Lands music and arts festival in San Francisco, and this year we were happy to add a new character to the festival’s official mascots. Joining Golden Gate Park Ranger Dave is now Ranger Ruth! Check out our illustration of Ruth here, along with some photos of how the real life character made her inaugural appearance at the festival.
We’re excited to be back on board with our friends at Outside Lands creating the branding for the 2016 edition of the San Francisco festival. The poster and logo above will serve as the key art for the event and we'll be sharing additional work as we approach August. In the meantime, check out The Muppets announcing the 2016 lineup in the video below.
Muppets Promotional Video
Initial Concept Sketch/Proposal
The 8th annual Outside Lands Festival in San Francisco just wrapped up this weekend and we were happy to be on board to create the festival’s 2015 branding, including a triptych poster set commemorating each of the three days of incredible music and comedy lineups. The poster is inspired by the picturesque location of Golden Gate Park as well as many of the hidden gems in the park that regulars will recognize. Each poster in the set is a 12” x 24” four color screen print on 100 lb Cougar Natural paper with a limited edition of 500 prints (far fewer available online). Each day’s poster is available individually for $30 or buy a set of all three for $75. Check out our initial sketches below as well as close up photos of the finished prints. The Outside Lands Triptych Set is now available in the DKNG Store.
Initial Concept Sketches
Close Up Shots
As a followup to creating the branding for this year’s Outside Lands musical festival in San Francisco, we had the opportunity to create some of the festival’s merchandise including the official poster. Inspired by the many talented guitarists gracing the stages of Golden Gate Park, our poster features an array of guitar effects pedals, each showcasing the names of the festival’s featured artists. The pedals each also contain a single letter, spelling out “Outside Lands” across the design.
The poster is an 18” x 24” five color screen print with an edition size of 1,050 (although only a small portion are available online). Check out a few closeup photos of the finished print below as well as our initial concept sketch. The Outside Lands 2014 official poster is now available in the DKNG store.
CLOSE UP SHOTS
Tickets for San Francisco's Outside Lands music festival go on sale today and we couldn't be happier about creating the 2014 event branding. The poster and logo above will serve as the key art for the festival and we'll be sharing additional work as we approach August.