It’s that time of year again when freshman head off to college for the first time. To help them out, we worked with Bank of America on an Instagram-based ad campaign featuring 15 illustrated tips for students as they embark on their college career. One challenge of the project was to strike a playful tone without feeling like the ads were directed to children as opposed to college students. The solution came in depicting students as both humans and animals interacting with each in some typical and not-so-typical campus situations. The full series of ads appears below along with a few of our initial sketches and mockups. You can also check out the campaign on Bank of America’s Instagram and Facebook channels.