We’re proud to share a new project that has been months in the making and led us to a new method of design execution - wood fabrication. Jägermeister is made from 56 all natural ingredients, and the brand wanted to promote the history and tradition of how Jägermeister is made with a new campaign sharing its distilling process. What began as a vector illustration depicting the creation of the beverage became a hand-crafted, laser-etched, and hand-painted three-dimensional display measuring five feet wide.
Check out video and photos below of the fabrication process, our concept sketches, as well as the finished piece. The “56 Parts” campaign is now live on the Jägermeister website.