Jägermeister 56 Parts Campaign

We’re proud to share a new project that has been months in the making and led us to a new method of design execution - wood fabrication. Jägermeister is made from 56 all natural ingredients, and the brand wanted to promote the history and tradition of how Jägermeister is made with a new campaign sharing its distilling process. What began as a vector illustration depicting the creation of the beverage became a hand-crafted, laser-etched, and hand-painted three-dimensional display measuring five feet wide. 

Check out video and photos below of the fabrication process, our concept sketches, as well as the finished piece. The “56 Parts” campaign is now live on the Jägermeister website.


Close Up Shots

Promotional Teaser Videos

It took 20 craftsmen some 1600 man-hours to bring #56parts to life. Check it out: Jager.com/56Parts.

Posted by Jägermeister on Saturday, March 14, 2015

Hand-carved, hand-cut, hand- everything. Check out all the #56parts at Jager.com/56Parts #JagerUp..

Posted by Jägermeister on Wednesday, March 11, 2015

#56parts crafted,1 masterpiece made. See the whole campaign at Jager.com/56Parts #JagerUp

Posted by Jägermeister on Monday, March 9, 2015

#56Parts leads to 1 amazing shot. Get ready to see how. #PartsOfPieces #JagerUp

Posted by Jägermeister on Saturday, February 28, 2015

Concept Sketches

Vector Mockup