The latest addition to Almanac’s core line of year round beers is True Kölsch. As a classic beer style, we wanted this label to take on a timeless, understated appeal. We found that the combination of white, gold, and navy leant the packaging that classic bright and minimal feel of beers of the past. Check out True Kölsch wherever Almanac beers are sold. Photography by Almanac Beer Co.
A few years ago we had the pleasure of spending a few days in Memphis for the Creative Works conference, so we were excited to be invited back for their first ever Skill Camp, to lead a two-day immersive workshop covering our entire poster design and illustration process. It was a bit daunting to plan for a longer format session, but it was a fun challenge and even more fun to see the participants’ projects come to life over the course of the two days. We were blown away by the work that came out of the workshop and are thrilled to share some of the projects that were created here on the blog. Thanks to Josh and all of our students for making this a truly unforgettable and incredibly rewarding trip!
The much anticipated followup to our original Nectarine Cobbler beer label, for Almanac’s Fruit Cobbler, a whole bunch of larger than life blueberries joined the fun, and we also added new metallic elements to the label giving it some extra shimmer. With much of our packaging work sticking to aluminum cans, it was fun to revisit one of our favorite bottle shapes for this barrel aged sour.
Recently we had the opportunity to work with the design team at Clif Bar on some illustration exploration for a few of their newest products - Fruit Smoothie Filled Bars, Energy Granola, and a refresh of their core Clif Bar packaging. While the illustrations we created didn’t make it to the final packaging, the team was gracious enough to allow us to share our work and we’re proud of the final product and getting to explore some new illustration territory. Check out the illustrations above along with our initial sketches for the project below.
Initial Concept Sketches
We don’t often dip our toes into the country music world but when we do it’s always a fun ride. This was the case for a recent set of posters we created for Eric Church’s two-night stop in Toronto, Canada as part of his Double-Down Tour. We decided to run with the gambling theme and create a set of classic casino slot machines, but with lots of Eric and Canada specific references thrown in.
Each poster is a 12” x 24” four color screen print on French Kraft-Tone Manilla Yellow 100lb cover stock. Each poster has a super limited artist edition of 50 pieces. Check out our initial sketch below along with closeup photos of the finished prints and a time-lapse video documenting our design process. You can also get a look at the “Chief” poster that was available exclusively at the show. The Eric Church Toronto posters go on sale on Tuesday, March 12, at 10am PST in the DKNG Store.
Chief Merchandise Poster
Initial Concept Sketch
Close Up Shots
We’re just one week away from AIGA San Diego’s Y24 Design Conference where we’ll be speaking on the topic of what happens when we say YES! The conference takes place March 8-9 in our hometown of San Diego and includes lots of great speakers and workshops. Last minute registration is still available while spots last! Awesome conference branding by Kristine Arth.