Packaging Design

DKNG + Mondo Official Gremlins Pin Set

As children of the ‘80s, we grew up with the movie Gremlins and were thrilled to partner with Mondo to produce an officially licensed set of three enamel pins commemorating the movie. The series includes Gizmo in three iconic scenes including Showtime (Gizmo sings for the first time while playing the piano), Uh Oh (Gizmo hiding inside the motorcycle helmet), and Beep Beep (Gizmo behind the wheel in the Malibu Barbie toy convertible).

The Gremlins soft enamel pins all include a copper die cast finish, and heavy duty rubber backing clasps. Available individually or as of set of three at a special rate. Check out photos of the pins below by the talented Wonderful Mystical. The Gremlins pins are now available in the DKNG Store


Initial Concept Sketches


Showtime


Uh Oh


Beep Beep

Blue Wheel Playing Card Photography by Wonderful Mystical

We’re always keeping an eye out for great photography of our products, and one day came across these photos on Instagram and were immediately smitten. German photographer Ferdinand Göldner, aka Wonderful Mystical, is a big fan of playing card art and crafted a beautiful backdrop for our Blue Wheel Playing Cards in his photography below. Since then we’ve hired Ferdinand to capture many of our newest products, like our Universal Monsters enamel pins. Stay tuned for more wonderfully mystical work from Ferdinand as we continue to partner with him in the future.

DKNG ‘Black Wheel’ Playing Cards

Just in time for Black Friday is our new deck of Black Wheel Playing Cards! They’re the same great quality as the originals, manufactured by the United States Playing Card Company, and with a fresh new color palette. With the help of our friends Dan & Dave at Art of Play, we designed a completely original deck from the tuck case to the face cards and everything in between, now available in your choice of black, red, blue, or green. The tuck case includes an embossed black-on-black foil stamp on thick kraft paper and a new complementary color palette for the cards. These are standard Poker size playing cards with an air-cushion finish, just like the Bicycle cards you’re used to from the U.S. Playing Card Co. Check out closeup images of the cards below. ‘Black Wheel’ decks are now available in the DKNG Store.

Almanac Beer Co. Sournova Series Launch

Our latest project for Almanac Beer Co. launches us into uncharted galaxies with their new Sournova series of canned sour beers. Kicking off the series is Blueberry Sournova. These are barrel aged sours made with real fruit which any beer connoisseur will recognize as worlds apart from typical offerings, so we wanted to create something special with the labels by giving them out of this world metallic gradients and sparkles. Check out a few photos of the cans below courtesy of Almanac. Our friends at Down the Street Designs also collaborated on the project to create an awesome outer space animation of the can in action, which you can also check out below. 

Almanac Beer Co. 16 oz Fresh Beer Series

We love designing labels for all of the limited, special edition beers that Almanac creates, but we also love the beers that are most likely to find a home in a bottle shop near you. That’s why we’re happy to introduce Almanac’s new line of 16oz fresh beers that will be available year round, and with nationwide distribution. LOVE Hazy IPA, LOUD! Hazy DIPA, and VIBES Pilsner. Printed on metallized label stock, these super sparkly cans also contain a not-so-hidden word inside each geometric pattern. You can also try these new beers on draft at Almanac’s two bay area taprooms.


Fresh Beer Series


LOVE Hazy IPA


LOUD! Hazy DIPA

Almanac Can Design by DKNG


VIBES Pilsner

DKNG ‘Green Wheel’ Playing Cards

Joining our first two decks of Red Wheel and Blue Wheel Playing Cards are the new Green Wheels! They’re the same great quality as the originals, manufactured by the United States Playing Card Company, and with a fresh new color palette. With the help of our friends Dan & Dave at Art of Play, we designed a completely original deck from the tuck case to the face cards and everything in between, now available in your choice of red, blue, or green. The tuck case includes an embossed foil stamp on thick kraft paper and a new green and brown palette for the cards. These are standard Poker size playing cards with an air-cushion finish, just like the Bicycle cards you’re used to from the U.S. Playing Card Co. Check out closeup images of the cards below. ‘Green Wheel’ decks are now available in the DKNG Store.

Photography by the uber talented Adrian Delsi.

Almanac Beer Co. Side Hustle Hazy IPA

Almanac’s latest release, Side Hustle Hazy IPA, continues our experimentation with metallized printing stock, giving this label a wraparound 70s era golden shimmer. Side Hustle is also the first of Almanac’s rotating hops series, so we also had fun creating a new icon for the labels - a call to check the bottom of the can for the seasonal selection of hops in the current batch. Check out a few photos fresh from the canning line below. 

Side Hustle Hazy IPA can design by DKNG

Almanac Beer Co. Unfiltered Opinion IPA

In addition to their barrel aged beers, Almanac continues to churn out delicious hazy IPAs including their latest, Unfiltered Opinion. Taking a cue from the Mosaic variety of hops in the brew, we approached the label with our take on a modern mosaic pattern. Unfiltered Opinion joins the ranks of our previous Almanac IPA releases - New Taproom Smell IPA and Don’t Call It Frisco Double IPA

Almanac Beer Co. Craft Pilsner

For Almanac’s latest release, Craft Pilsner, a staple of their year-round lineup of beers, we wanted to create a classic design paying homage to the topography of the Bay Area. In addition to the cartographic pattern, we also experimented with printing on a metallized label to achieve the copper accents on the can. Look for Craft Pilsner sailing to stores now and more metallic everything on future Almanac packaging.

Almanac Beer Co. Don’t Call It Frisco Double IPA Cans

The latest IPA release from Almanac is their Don’t Call It Frisco Double IPA. To commemorate the beer and the city of its origin, we created a label illustration depicting San Francisco residents spanning the history of the city. To go along with the beer, Almanac also released a t-shirt featuring the characters from the label. Both are available at Almanac’s two Bay Area locations. 

From Almanac

"Don’t Call it Frisco 16oz Cans! Check out the full wrap label for this dry special hop bomb, wrapped in an illustrated history of San Francisco residents and epochs, each contributing to our favorite city’s unique character. Brought to life by the pixel-pushers at DKNG Studios, we can’t wait to share this incredible DIPA with you. Brewed with an irresponsible amount of hops, Don’t Call It Frisco! is our locals-only lupulin bomb. This impossibly fresh Double IPA is made to be enjoyed within days of packaging. A simple malt base provides the liquid canvas for a double dry-hop of Citra and Galaxy hops, producing aromas of passionfruit, grapefruit, stone fruit, and lemongrass. Call it fresh, call it hoppy, juicy or dank—just Don’t Call It Frisco!"


Shirt Design