Packaging Design

DKNG ‘Green Wheel’ Playing Cards

Joining our first two decks of Red Wheel and Blue Wheel Playing Cards are the new Green Wheels! They’re the same great quality as the originals, manufactured by the United States Playing Card Company, and with a fresh new color palette. With the help of our friends Dan & Dave at Art of Play, we designed a completely original deck from the tuck case to the face cards and everything in between, now available in your choice of red, blue, or green. The tuck case includes an embossed foil stamp on thick kraft paper and a new green and brown palette for the cards. These are standard Poker size playing cards with an air-cushion finish, just like the Bicycle cards you’re used to from the U.S. Playing Card Co. Check out closeup images of the cards below. ‘Green Wheel’ decks are now available in the DKNG Store.

Photography by the uber talented Adrian Delsi.

Almanac Beer Co. Side Hustle Hazy IPA

Almanac’s latest release, Side Hustle Hazy IPA, continues our experimentation with metallized printing stock, giving this label a wraparound 70s era golden shimmer. Side Hustle is also the first of Almanac’s rotating hops series, so we also had fun creating a new icon for the labels - a call to check the bottom of the can for the seasonal selection of hops in the current batch. Check out a few photos fresh from the canning line below. 

Side Hustle Hazy IPA can design by DKNG

Almanac Beer Co. Unfiltered Opinion IPA

In addition to their barrel aged beers, Almanac continues to churn out delicious hazy IPAs including their latest, Unfiltered Opinion. Taking a cue from the Mosaic variety of hops in the brew, we approached the label with our take on a modern mosaic pattern. Unfiltered Opinion joins the ranks of our previous Almanac IPA releases - New Taproom Smell IPA and Don’t Call It Frisco Double IPA

Almanac Beer Co. Craft Pilsner

For Almanac’s latest release, Craft Pilsner, a staple of their year-round lineup of beers, we wanted to create a classic design paying homage to the topography of the Bay Area. In addition to the cartographic pattern, we also experimented with printing on a metallized label to achieve the copper accents on the can. Look for Craft Pilsner sailing to stores now and more metallic everything on future Almanac packaging.

Almanac Beer Co. Don’t Call It Frisco Double IPA Cans

The latest IPA release from Almanac is their Don’t Call It Frisco Double IPA. To commemorate the beer and the city of its origin, we created a label illustration depicting San Francisco residents spanning the history of the city. To go along with the beer, Almanac also released a t-shirt featuring the characters from the label. Both are available at Almanac’s two Bay Area locations. 

From Almanac

"Don’t Call it Frisco 16oz Cans! Check out the full wrap label for this dry special hop bomb, wrapped in an illustrated history of San Francisco residents and epochs, each contributing to our favorite city’s unique character. Brought to life by the pixel-pushers at DKNG Studios, we can’t wait to share this incredible DIPA with you. Brewed with an irresponsible amount of hops, Don’t Call It Frisco! is our locals-only lupulin bomb. This impossibly fresh Double IPA is made to be enjoyed within days of packaging. A simple malt base provides the liquid canvas for a double dry-hop of Citra and Galaxy hops, producing aromas of passionfruit, grapefruit, stone fruit, and lemongrass. Call it fresh, call it hoppy, juicy or dank—just Don’t Call It Frisco!"


Shirt Design

Almanac Beer Co. Dynamo Donut Imperial Stout Cans

Almanac continues to roll out new beer from their brand new Alameda brewery, and next up is their Dynamo Donut Imperial Stout made with real donuts. We were inspired by the ingredients and featured them on a bright, multicolored label. Dynamo Donut Imperial Stout is now available at both Almanac locations in the Bay Area while they last.


From Almanac

"Wrapped in this gorgeous pop-art label from DKNG Studios, this decadent pastry stout comes by its pastry-ness authentically: with a baker’s dozen donuts in the mash. Fun fact: we had to do special paperwork with the Feds to get “Donuts” listed as an official beer ingredient. Taste this amazing stout in 16 oz cans on Friday when 16 oz cans release in San Francisco & Alameda. Dynamo Donut Imperial Stout is a beer inspired by a donut. An amazing, handmade, yeast-fermented donut, laden with real maple syrup and crispy bacon, to create the perfect balance of sweet and savory flavors. With a box of breakfast inspiration in hand, we combined cherrywood smoked malt, maple sugar, freshly roasted coffee, and vanilla beans to make something truly decadent. The result is an inky, rich beer, that pairs perfectly with breakfast or dessert."

Almanac Beer Co. New Taproom Smell IPA Cans

Almanac cans are back! We’re excited to share the first label we designed for Almanac’s new line of 16 oz. cans, which also happens to be the first beer ever canned at their new Alameda brewery! The label shares its artwork with the soon to be installed mural that will grace the walls of the brewery, and features the entire Bay Area along with some unexpected landmarks and visitors.


From Almanac

“The label on our New Taproom Smell IPA features a DKNG-designed mural that will soon adorn our Alameda taproom wall. It's a fantastical 3D homage to the Bay Area and our proud new home on the island of Alameda in the East Bay. We wanted a bright, colorful and humorous backdrop for what we hope will be many years of great beer and great conversation shared among families and friends in our new home. You'll see iconic references to the area like the Oakland Bay Bridge, San Francisco Ferry Plaza Building, Port of Oakland, East Bay hills and Alameda Naval Base. And if you look closely, you just might notice a few of Damian and Jesse's personal creative flourishes inserted throughout. Yes, we are sci-fi and fantasy geeks. DKNG once again brought our creative vision masterfully to life!”


Canning Process

Almanac Beer Co. Nectarine Cobbler

Almanac Beer Co.’s new Nectarine Cobbler is packed with fruit flavor, so we found it only fitting that a larger than life nectarine should take center stage in our latest label design for the brewery. Almanac prides itself on using fresh produce from local farmers so we were inspired to create an Almanac-centric farm where agriculture and brewing come together. Nectarine Cobbler is a sour blonde ale aged in oak barrels with nectarines, peaches, and spices.

Nectarine Cobbler is now available at the Almanac Taproom in San Francisco, the new Almanac Brewery in Alameda, and available throughout the country wherever finer beers are sold.
 

From Almanac: 

“Nectarine Cobbler is our version of dessert in a glass. We started with yellow nectarines from Blossom Bluff Orchards, grown in high-summer along the banks of King’s River in California’s Central Valley. Four pounds of juicy stone fruit was added to each gallon of sour blonde ale and aged in oak barrels. We spiced the blend with cinnamon, ginger, coriander, and vanilla bean to recall the aroma of a freshly baked nectarine cobbler resting on the windowsill. Pair this autumn delight with mom’s baked desserts, Indian curries, and holiday gatherings.”


Initial Concept Sketches

Almanac Beer Co. Peach Galaxy

The much anticipated fruit forward brother of Almanac’s Tropical Galaxy is here, and we were honored to put a peachy spin on the packaging! Peach Galaxy is a dry-hopped sour farmhouse ale aged in oak barrels with peaches and spices. The Almanac galaxy series of beers inspired us to pursue a 1960s sci-fi style of illustration, and this new twist on the label includes plenty of new peach inspired touches as well as a new peach color scheme. You can check out our original Tropical Galaxy label here.

Peach Galaxy is now available at the Almanac Taproom in San Francisco, the new Almanac Brewery in Alameda, and available throughout the country wherever finer beers are sold.
 

From Almanac:

“Peach Galaxy is an intergalactic flavor odyssey! This stellar brew started with a blend of farmhouse Brettanomyces ales fermented with our house sour culture and aged in oak barrels. Next, 6,000 lbs of organic yellow peaches from Blossom Bluff Orchards in Northern California were added to the barrels to mature for several months. The beer was finished with a touch of coriander and a heavy cosmic dry-hop of Galaxy and Citra. The finished beer has an IPA-style aroma, backed by tart peach skin flavors and hints of gummy rings. Pair this out-of-this-world elixir with grilled ribs, ceviche, and peach coffee cake.”

The DKNG Show (EP. 10)

Episode 10 of the DKNG Show on Adventures In Design is now up! The DKNG Show is a bimonthly peek behind the curtain of everything happening in our world.

Listen to the first half for free below. Become a member of the Circle Of Trust to hear the full episode as well as see the latest projects we've been working on!