Sunshine & Opportunity is one of Almanac’s most popular barrel aged sours, now making an appearance in a can for the first time. The name is inspired by the California gold rush, so we wanted the can to be extra sparkly but more importantly, to feel like the sun was shining directly on the can, complete with casting shadows. Incorporating a spectrum of color also helped give it a fun bright sunshiny look. Amazing photography provided by Almanac Beer Co.
Our friend Ferdinand Göldner, aka Wonderful Mystical, first came to our attention when he photographed our Blue Wheel Playing Cards. Since then we’ve hired Ferdinand to capture many of our products, and most recently he took it upon himself to take some awesome photos of our Green Wheel Playing Cards. Check out more of Ferdinand’s work at WonderfulMystical.com.
The latest addition to Almanac’s core line of year round beers is True Kölsch. As a classic beer style, we wanted this label to take on a timeless, understated appeal. We found that the combination of white, gold, and navy leant the packaging that classic bright and minimal feel of beers of the past. Check out True Kölsch wherever Almanac beers are sold. Photography by Almanac Beer Co.
The much anticipated followup to our original Nectarine Cobbler beer label, for Almanac’s Fruit Cobbler, a whole bunch of larger than life blueberries joined the fun, and we also added new metallic elements to the label giving it some extra shimmer. With much of our packaging work sticking to aluminum cans, it was fun to revisit one of our favorite bottle shapes for this barrel aged sour.
We don’t often dip our toes into the country music world but when we do it’s always a fun ride. This was the case for a recent set of posters we created for Eric Church’s two-night stop in Toronto, Canada as part of his Double-Down Tour. We decided to run with the gambling theme and create a set of classic casino slot machines, but with lots of Eric and Canada specific references thrown in.
Each poster is a 12” x 24” four color screen print on French Kraft-Tone Manilla Yellow 100lb cover stock. Each poster has a super limited artist edition of 50 pieces. Check out our initial sketch below along with closeup photos of the finished prints and a time-lapse video documenting our design process. You can also get a look at the “Chief” poster that was available exclusively at the show. The Eric Church Toronto posters go on sale on Tuesday, March 12, at 10am PST in the DKNG Store.
Chief Merchandise Poster
Initial Concept Sketch
Close Up Shots
We’re just one week away from AIGA San Diego’s Y24 Design Conference where we’ll be speaking on the topic of what happens when we say YES! The conference takes place March 8-9 in our hometown of San Diego and includes lots of great speakers and workshops. Last minute registration is still available while spots last! Awesome conference branding by Kristine Arth.