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DKNG

Recent work: Logo marks and brand systems

We've had the privilege of partnering with some incredible clients on brand work recently—from standalone logo marks to comprehensive identity systems with illustration toolkits, style guides, and all the pieces that bring a brand to life.

L.A. Memorial Coliseum Centennial Anniversary

We worked with the team at the LA Coliseum to create a new brand to celebrate the storied stadium's 100th birthday. The logo appeared throughout the Coliseum grounds as well as on player uniforms during the 2025 season.

Mike's Red Tacos

One of our latest branding projects - we worked with the team at Mike's Red Tacos, a renowned southern California birria taco chain. Along with the team behind Dave's Hot Chicken and Wetzel's Pretzels, we gave the brand an updated look being used across their signage, packaging, and in-store experience.

Design, DKNGDan KuhlkenJanuary 27, 2026nathan goldman, dan kuhlken, dkng, logo, branding, vector, identityComment
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Nathan on State of the Union podcast

DKNGDan KuhlkenJanuary 26, 2026nathan goldman, dkng, podcast, creative works

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