As a followup to creating the branding for this year’s Outside Lands musical festival in San Francisco, we had the opportunity to create some of the festival’s merchandise including the official poster. Inspired by the many talented guitarists gracing the stages of Golden Gate Park, our poster features an array of guitar effects pedals, each showcasing the names of the festival’s featured artists. The pedals each also contain a single letter, spelling out “Outside Lands” across the design.
The poster is an 18” x 24” five color screen print with an edition size of 1,050 (although only a small portion are available online). Check out a few closeup photos of the finished print below as well as our initial concept sketch. The Outside Lands 2014 official poster is now available in the DKNG store.