We’re thrilled to have joined forces with Under Armour to help promote their You Vs. The Year challenge, taking place all 2018-long through their Map My Run platform. We crunched the data of more than 150,000 participants over the course of the first quarter of the year, and uncovered some mind boggling stats including the fact that the group covered over 23 million kilometers, enough to circle the earth 584 times! You can also check out Under Armour’s coverage over on the Map My Run Blog.
In addition to their barrel aged beers, Almanac continues to churn out delicious hazy IPAs including their latest, Unfiltered Opinion. Taking a cue from the Mosaic variety of hops in the brew, we approached the label with our take on a modern mosaic pattern. Unfiltered Opinion joins the ranks of our previous Almanac IPA releases - New Taproom Smell IPA and Don’t Call It Frisco Double IPA.
For Almanac’s latest release, Craft Pilsner, a staple of their year-round lineup of beers, we wanted to create a classic design paying homage to the topography of the Bay Area. In addition to the cartographic pattern, we also experimented with printing on a metallized label to achieve the copper accents on the can. Look for Craft Pilsner sailing to stores now and more metallic everything on future Almanac packaging.
We're excited to join this year's Adobe 99u Conference in New York City, to lead a workshop on creative collaboration and how we work together as a team. Registration for the conference is now open and our workshop takes place on Friday, May 11, at Lincoln Center in NYC. Visit the 99u conference website to learn more. See you there!
When Adobe launched Illustrator CC with its new ability to zoom in to your composition further than ever before, they commissioned us to create a hyper detailed illustration to demonstrate the new feature. That illustration of an astronaut inside his futuristic cockpit continues to make appearances in various Adobe tutorials including the current Illustrator launch screen. Click on the image above to check out some of the hidden details!
Feature Within Illustrator
Initial Concept Sketch
The latest IPA release from Almanac is their Don’t Call It Frisco Double IPA. To commemorate the beer and the city of its origin, we created a label illustration depicting San Francisco residents spanning the history of the city. To go along with the beer, Almanac also released a t-shirt featuring the characters from the label. Both are available at Almanac’s two Bay Area locations.
"Don’t Call it Frisco 16oz Cans! Check out the full wrap label for this dry special hop bomb, wrapped in an illustrated history of San Francisco residents and epochs, each contributing to our favorite city’s unique character. Brought to life by the pixel-pushers at DKNG Studios, we can’t wait to share this incredible DIPA with you. Brewed with an irresponsible amount of hops, Don’t Call It Frisco! is our locals-only lupulin bomb. This impossibly fresh Double IPA is made to be enjoyed within days of packaging. A simple malt base provides the liquid canvas for a double dry-hop of Citra and Galaxy hops, producing aromas of passionfruit, grapefruit, stone fruit, and lemongrass. Call it fresh, call it hoppy, juicy or dank—just Don’t Call It Frisco!"
Almanac continues to roll out new beer from their brand new Alameda brewery, and next up is their Dynamo Donut Imperial Stout made with real donuts. We were inspired by the ingredients and featured them on a bright, multicolored label. Dynamo Donut Imperial Stout is now available at both Almanac locations in the Bay Area while they last.
"Wrapped in this gorgeous pop-art label from DKNG Studios, this decadent pastry stout comes by its pastry-ness authentically: with a baker’s dozen donuts in the mash. Fun fact: we had to do special paperwork with the Feds to get “Donuts” listed as an official beer ingredient. Taste this amazing stout in 16 oz cans on Friday when 16 oz cans release in San Francisco & Alameda. Dynamo Donut Imperial Stout is a beer inspired by a donut. An amazing, handmade, yeast-fermented donut, laden with real maple syrup and crispy bacon, to create the perfect balance of sweet and savory flavors. With a box of breakfast inspiration in hand, we combined cherrywood smoked malt, maple sugar, freshly roasted coffee, and vanilla beans to make something truly decadent. The result is an inky, rich beer, that pairs perfectly with breakfast or dessert."
One of our favorite artists, Van Morrison, is back on the road this year, and we had the privilege of creating a poster for his two-night stop in Los Angeles. We had fun with the Vegas poster we created for Van during his 2017 tour, and decided to add to the series with a Southern California themed neon sign, also printed on metallic rainbow foil.
The poster is an 18” x 24” three color screen print on 10pt Rainbow Foil with a signed and numbered edition of 275. Check out our initial concept sketch below along with close up photos of the finished print, and a process video documenting the design of the poster. The Van Morrison Los Angeles poster is now available in the DKNG Store.
Initial Concept Sketch
Close Up Shots
Almanac cans are back! We’re excited to share the first label we designed for Almanac’s new line of 16 oz. cans, which also happens to be the first beer ever canned at their new Alameda brewery! The label shares its artwork with the soon to be installed mural that will grace the walls of the brewery, and features the entire Bay Area along with some unexpected landmarks and visitors.
“The label on our New Taproom Smell IPA features a DKNG-designed mural that will soon adorn our Alameda taproom wall. It's a fantastical 3D homage to the Bay Area and our proud new home on the island of Alameda in the East Bay. We wanted a bright, colorful and humorous backdrop for what we hope will be many years of great beer and great conversation shared among families and friends in our new home. You'll see iconic references to the area like the Oakland Bay Bridge, San Francisco Ferry Plaza Building, Port of Oakland, East Bay hills and Alameda Naval Base. And if you look closely, you just might notice a few of Damian and Jesse's personal creative flourishes inserted throughout. Yes, we are sci-fi and fantasy geeks. DKNG once again brought our creative vision masterfully to life!”