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PaleyFest is an annual event in Los Angeles that honors some of the top television programs of the year. A couple years ago we created a poster for the True Blood panel and this year, we had the opportunity to follow it up with another bloody good show. As huge fans of The Walking Dead, we were excited to create a print paying tribute to the show by including lots of hidden details for other loyal fans to discover. We decided to make the focus of the design the sheriff’s badge belonging to protagonist Rick Grimes. The badge carries a lot of meaning in the show as Rick fights for survival, contemplates ethical decisions, and begins to pass responsibility to his son. In the seven corners of the badge are small vignettes depicting iconic scenes from the three seasons of the show. The dripping blood also depicts season three’s primary location, but no spoiler here if you haven’t made it this far.
The poster is a two-color screen print on French Speckletone Cream 80 lb. stock. Check out some closeup images below to see how we used transparent red ink printed on top of a brown halftoned image to create variations in color. We were thrilled to see so many fans of the show respond to the poster and even go to the lengths of having them signed by the full cast of the show. Check out the blog of Mike The Fanboy to see some up close and personal shots of the event. The poster is now available in the DKNG store.