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Launch LA Event Poster

January 24th, 2013 // Posted by Dan in Blog, DKNG News, DKNG Work, Poster, Process, Sketch, Video

Launch LA poster by DKNG

↳ Click on or rollover the image above for a magnified view

Launch LA is an annual trade show that features California lifestyle brands including clothing, accessories, and gadgets from a range of brands, artists, and designers.  The event takes place at the Barker Hangar in Santa Monica which is a dramatic industrial space at the Santa Monica airport.

For the 2013 show, we were tasked with creating the event poster which will also serve as the key art for this year’s branding.  With the event taking place at an aviation hangar, and Launch’s unique paper plane icon, we decided to incorporate both into a squadron of paper airplanes soaring above the Santa Monica coastline.

We created 3 original sketches for the brainstorming process which you can view below along with a process video and close up shots of the physical print.



Launch LA poster sketch by DKNG

Launch LA poster sketch by DKNG

Launch LA poster sketch by DKNG





Launch LA poster by DKNG

Launch LA poster by DKNG

Launch LA poster by DKNG


9 Responses to “Launch LA Event Poster”

Eric Westerlind says:

That glider y’all vectored, maybe the 4th or 5th you did, definitely my favorite from youth. Made on and tossed it up with a class, four / fifth grade maybe, it caught in some monster gust and I never saw it come down. Disappeared over the school fence and the houses beyond.

Also happens to coincide with the one time I actually sort-of believe I saw a UFO.

Nice work. Looking forward to your SkillShare.


January 24th, 2013 at 9:14 pm

kirk wallace says:

The birds and water creatures are awesome. The whole water part is my favorite. Everything is great here though as usual. Thanks for the process stuff, my favorite to come across in RSS

January 25th, 2013 at 7:05 am

Wello says:

I’m going to look for an old book on paper airplanes… The rest of my afternoon just got really busy.

January 25th, 2013 at 9:37 am

Local says:

Isn’t the paper airplanes design a complete rip off of Matt Stevens work?

January 26th, 2013 at 1:59 am

Robbie says:

Matt Stevens invented paper airplanes?!?! That guy is totally awesome.

January 26th, 2013 at 11:54 am

lucy says:

wonderful !!!

February 7th, 2013 at 7:40 am

heidi says:

Gracias por compartir el proceso =)

March 25th, 2013 at 2:51 pm

Marieke says:

Finally something my boyfriend and I both love to have as wall art in living room ! Is there a miraculous small possibility to ship a copy of the poster to the Netherlands ?

September 29th, 2013 at 1:20 pm

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